This guide provides strategies to help Palabi Ventures build stronger connections with customers and increase online sales using a personalized, consultative approach.
1. Focus on Solving, Not Just Selling
Customers don’t just want to be sold a bottle of perfume—they want a scent that matches their lifestyle, mood, or a special moment. Ask yourself: What problem is this perfume solving for them? Maybe they want to smell more professional at work, feel confident on a date, or find the perfect gift. Tailor your product recommendations to meet those needs.
2. Make Every Conversation About the Customer
Whether you’re chatting via WhatsApp, replying to a DM, or answering an email, shift the focus away from pushing products. Instead, ask: ‘Who is the perfume for?’, ‘Do they prefer strong or soft scents?’, or ‘Is it for a special event?’ Listening more than you talk helps build trust and ensures you’re offering the right fragrance.
3. Don’t Try to Impress—Try to Connect
Sometimes business owners try to impress customers with big words or flashy promotions. But what really works is authenticity. Show that you care. Be honest. Share helpful scent tips, gift ideas, or fragrance trends. Let customers feel like they’re buying from a real person—not just a website.
4. Use Fragrance Quizzes or Guides as Lead Magnets
Just like consultants use checklists to qualify clients, you can use a simple quiz or scent guide to help shoppers find what suits them. Example: ‘Which Perfume Matches Your Mood Today?’ These tools also help grow your email list and keep people engaged with your brand.
5. Build Relationships, Not Just Transactions
Your goal is to build long-term customers who trust your recommendations. Follow up after purchases. Ask for reviews. Send discount codes or birthday messages. When customers feel valued, they return—and they refer others.
Bonus Tip: Closing the Sale with Confidence
One simple but powerful question you can ask customers during a conversation is:
“Would you like to go ahead and place your order now?”
This question helps gently transition from browsing to buying. Rather than ending chats with, “Let me know if you’re interested,” use a more direct but friendly approach. For example:
“Would you like me to help you place the order now, or would you prefer to think about it and get back to me?”
If they need more time, they’ll say so. But if they’re ready, you’ve just made buying easier and more comfortable.
Be a Trusted Advisor, Not Just a Seller
At Palabi Ventures, you’re not just selling perfume—you’re helping someone express their personality, celebrate a milestone, or gift something special. Focus on asking thoughtful questions, listening carefully, and guiding them to the right fragrance. This builds trust and increases repeat business.
Stay Calm, Be Yourself
Customers can feel when you’re being overly pushy or trying too hard. Keep your conversations natural and supportive. The more authentic and relaxed you are, the more comfortable your customer will feel. And confident sellers make confident buyers.